Research is Fundamental

Time to take a step back and look at the foundatin of a sucessful marketing and branding campaign for your business. Companies are nothing without the research their marketing plan is based on. Thus, I decided to take the time to bring up this very  un-fun subject matter; Market Research. Yes, all of the things aspiring CEOs love and

Reputation is Key

Reputation is equivalent to trust; it takes a long time to establish, whether it’s good or bad. While it is a long enduring process, the return is immeasurable. So, what should a new CEO do to get started on this from jump? Get involved! Reputation costs time and money. While you don’t have to go