“Failure to plan is a plan to fail.” – I first heard it from one of our first customers who criticized us for writing our business plan for only 5 years into the future. In turn, the chastisement backfired when we began discussing this customer’s marketing plan and crickets were heard louder than them. InContinue reading “Marketing Plan to Succeed or Fail”
Tag Archives: small business
2012 Market Strategy
No better time to get started – There really isnt! With retail outlet on their toes to sell you their wares, there is no better time to hammer out your marketing strategy for 2012. Whether you’re in business or thinking about it, strategizing is free. Here are a few hints to getting started with aContinue reading “2012 Market Strategy”
Begin 2012 The Right Way
Start your business! There are only 30 days left in 2011 and now is the time to get things in order to launch your own revenue generator for 2012. Gone are the days when a person can be happy working their day-to-day job. Don’t allow 2012 to be any less than extraordinary. Go all in!Continue reading “Begin 2012 The Right Way”
Chamber of Commerce vs. Trade Association
Which is better for startups? Both of these venues offer opportunities to connect with other business owners and increase your word-of-mouth marketing, however the return on investment often proves to be very different. The avenue to obtaining new customers is contingent on your field and what is available in your area, but here are aContinue reading “Chamber of Commerce vs. Trade Association”
Houston, We have a brand.
This month we will dive into Business Networking. Let the holiday season begin… Way to go! Now, we have tackled and conquered the branding situation. We have a message, specialty, logo, and are now working to establish our good name in the world. This is where the rubber meets the road; ever heard of theseContinue reading “Houston, We have a brand.”
Research is Fundamental
Time to take a step back and look at the foundatin of a sucessful marketing and branding campaign for your business. Companies are nothing without the research their marketing plan is based on. Thus, I decided to take the time to bring up this very un-fun subject matter; Market Research. Yes, all of the things aspiring CEOs love andContinue reading “Research is Fundamental”
Reputation is Key
Reputation is equivalent to trust; it takes a long time to establish, whether it’s good or bad. While it is a long enduring process, the return is immeasurable. So, what should a new CEO do to get started on this from jump? Get involved! Reputation costs time and money. While you don’t have to goContinue reading “Reputation is Key”
Your Good Name
Congratulations fellow entrepreneur! You are in business…now what? One word of advice – all you have is your good name. I recently saw the Disney movie, Tron, where a man is sucked into a virtual world, arrested, and forced to participate in fight to the death battles with other “programs”. When he arrives for hisContinue reading “Your Good Name”
Marketing for Start-Ups 